NHS ConfedExpo
Project overview
NHS ConfedExpo is a major annual event for NHS leaders, suppliers and partners, bringing together organisations from across the health and care system. Optum participated as an event sponsor, requiring a strong and credible presence within a busy, highly competitive exhibition environment.
I led the end-to-end design of the stand and supporting assets, working within Optum’s established brand system and in collaboration with event partners responsible for the stand build. The work spanned large-scale stand design alongside a suite of printed and digital materials designed to support conversations during and after the event.
The final outcome brought together physical space, messaging and content into a joined-up system, ensuring consistency across every touchpoint — from on-stand materials to post-event communications. The project demonstrates my approach to large-scale event design, asset planning and brand application in a complex, real-world setting.
Client: Optum
Role: Senior Designer / Brand Lead
Scope: End-to-end event design across stand, print and digital assets
Stand design
Stand design concepts presented to marketing and event team leads
Final stand design selected, with artwork prepared and sent into production
Delegate programme advert highlighting Optum’s expertise, stand number and speaker sessions
On-stand rolling slides promoting live product demo times and session agenda
Printed assets designed for on-stand engagement
Speaker session materials
Presentation slides designed for Optum-led sessions
Strong delegate turnout for Optum-led speaker sessions
Sales enablement
Digital sales sheets supporting on-stand conversations and post-event follow-up
Post-event publications
Post-event white paper capturing insights from Optum-led speaker sessions